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Videos

Profiting

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profiting


Case studies

Profiting

This paper is about the fusion of quantitative with qualitative research. It showcases how quantitative segmentation (and the resultant prime target market identification) and qualitative prime target market motivators can be undertaken in a single...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
×

Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profiting-9480